I belong to the Hmong hill tribe and I am proud of that
"I belong to the Hmong hill tribe and I am proud of that."
Phi Yoo conquered our hearts from day one. She makes virblatt hemp rucksacks at her home with a few friends who specialize in the production of backpacks. In her small inconspicuous sewing space, our top-quality virblatt backpacks are created using a combination of hemp, ethnic weaving and embroidery. The result is a harmony of craftsmanship which gives us the opportunity to let off a bit of steam and push the boundaries of our design ideas.
Phi Yoo has our heart, but why does she enjoy our trust?
Work among friends
With Phi Yoo, each of the products she makes is done with the collaboration of friends who are as passionate about their craft as she is. They work for equal pay and in a relaxed and open working environment where each collaborator is encouraged to show off their individual style.
Hemp has been a part of her history for years. The Hmong Hill tribe of Northern Thailand mastered the art of this material before we had even heard about it. The embroidery and weaving detailing she uses to celebrate her heritage in the items she creates are learned from generations of artisans before her who passed down their knowledge on how to make the most out of this local textile.
A Celebration of Her Ethnicity
Phi Yoo grew up learning the art of embroidery from her parents who had learned the skill from theirs. The traditional approach which she takes towards including these intricate designs pays homage to where it all began with her culture years ago. Today, the eye-catching cross stitch of the Hmong tribe weavings adorn many of our products and makes up an essential piece of our character at virblatt.
Since we began working with her, Phi Yoo has tried to place as much effort as possible into improving and innovating our bag designs to make sure that they are durable, robust and ergonomic. We could not be more proud of the dedication she has shown us to providing you with top-quality products that showcase her expertise.
Since she works on such a small scale often times it can get difficult to expect her to keep up with orders, especially due to the care and attention that is placed on each design. So we have learned how to communicate and accept her situation and do not let her feel rushed or pressured into producing so that she can focus on the artwork behind her craft.
She has her hearts, and very often that is just because we are so grateful for her smiling and positive personality. It is why we love her, and why we are so grateful for the opportunity to work side by side with her to create unique bags that put a spotlight on her culture and traditions.